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Hodeï 1st Campaign
Art direction & production with Maison Sagan
Art direction & production with Maison Sagan
The Hodei project offers a more responsible approach to footwear: buy, return, recycle—to preserve resources. This editorial embodies Hodei’s commitment through a narrative blending fiction and reality. Inspired by sci-fi films about energy crises, it reimagines the Oasis within a quarry at the heart of extraction zones, transformed into a raw and industrial seaside resort. Vacationers and urban divers explore this hybrid space, where nature emerges where it is least expected.
Hodeï 1st Campaign
Art direction & production with Maison Sagan
Art direction & production with Maison Sagan
The Hodei project offers a more responsible approach to footwear: buy, return, recycle — to preserve resources. This editorial embodies Hodei’s commitment through a narrative blending fiction and reality. Inspired by sci-fi films about energy crises, it reimagines the Oasis within a quarry at the heart of extraction zones, transformed into a raw and industrial seaside resort. Vacationers and urban divers explore this hybrid space, where nature emerges where it is least expected.
Syndicat - Sous la même étoile
Creative direction & book design with Maison Sagan
Creative direction & book design with Maison Sagan
Sous La Même Étoile is a collaboration between the Syndicat bartenders and Michelin-starred chefs, including Michel Sarran, Adrien Cachot, Amaury Bouhours, Louise Bourrat, Amandine Chaignot, and Pierre-Jean Quinonero, to create a special event menu. Symbolized by a supernova cover, each spread presents the story of the cocktail on the left, paired on the right with images extracted from videos documenting its creation.
Syndicat - Sous la même étoile
Creative direction & book design with Maison Sagan
Creative direction & book design with Maison Sagan
Sous La Même Étoile is a collaboration between the Syndicat bartenders and Michelin-starred chefs, including Michel Sarran, Adrien Cachot, Amaury Bouhours, Louise Bourrat, Amandine Chaignot, and Pierre-Jean Quinonero, to create a special event menu. Symbolized by a supernova cover, each spread presents the story of the cocktail on the left, paired on the right with images extracted from videos documenting its creation.
Féfé
Creative direction & logo design with Maison Sagan
Creative direction & logo design with Maison Sagan
FÉFÉ, the pioneering brand of hard seltzer in France, born behind the Syndicat counter, has teamed up with rapper SCH. Its redesigned identity, built around the deconstruction of its name, is deployed through visuals and videos which highlight this new collaboration.
Hodeï
Creative direction & object design with Maison Sagan
Creative direction & object design with Maison Sagan
The Hodeï eco-designed shoe stands out for its closed-loop recycling, made from a single recyclable material and produced without glue or stitching. Modular and customizable, each element of the shoe can be modified independently, allowing for a singular design. The brand manifesto is supported through a series of objects designed and photographed to represent the philosophy behind the shoe.
Hodeï x Alexandre Bavard aka MOSA
Image direction & set design with Maison Sagan
Photography : Gregoire Machavoine
Image direction & set design with Maison Sagan
Photography : Gregoire Machavoine
The collaboration between artist Mosa and Hodei amplifies the idea of personalization. Mosa's work, rooted in contemporary issues, uses collected materials and objects to address overconsumption, while questioning the place of the individual in society. Each pair of Hodei sneakers has been personalized, combining responsible design and printing techniques.
Graphic identity with Maison Sagan
Delicious Future, founded in Oakland, organizes events to explore and promote regenerative food. The company connects innovators and key players in the food ecosystem—producers, chefs, families, consumers, and engaged artists. Its identity is built on interconnected networks and a digital weaving system.
Graphic identity with Maison Sagan
Delicious Future, founded in Oakland, organizes events to explore and promote regenerative food. The company connects innovators and key players in the food ecosystem—producers, chefs, families, consumers, and engaged artists. Its identity is built on interconnected networks and a digital weaving system.
Jersey BCL x Horfee x Hodei x Maison Sagan
Art direction & production with Maison Sagan
Art direction & production with Maison Sagan
This jersey, born from the collaboration between artist Horfee, the Belleville Championne League association, and the sustainable brand Hodei, was designed to support the players of the 2023 Women's World Cup. The images draw inspiration from the visual world of Captain Tsubasa (Olive & Tom in France).
Jersey BCL x Horfee x Hodei x Maison Sagan
Art direction & production with Maison Sagan
Art direction & production with Maison Sagan
This jersey, born from the collaboration between artist Horfee, the Belleville Championne League association, and the sustainable brand Hodei, was designed to support the players of the 2023 Women's World Cup. The images draw inspiration from the visual world of Captain Tsubasa (Olive & Tom in France).
Global identity with Zerozoro
+ Scenography & Packaging
+ Scenography & Packaging
Wild & the Moon is a Paris-based brand offering organic, plant-based products such as cold-pressed juices and snacks. Committed to wellness and sustainability, it offers nourishing options based on locally sourced ingredients. Its identity is built on an educational approach, using a dictionary inspired format and pictorial design to explain the benefits of its products.
Packaging & Image direction
Set design & photography with zerozoro
Set design & photography with zerozoro
As part of the “Let's Go Logo” exhibition in Le bon Marché Rive Gauche, Virgil Abloh, head of the Off-White label, and Wild & the Moon have created the Blue Magic energy drink, accompanied by a complete juice and vitamin bar kit for Fashion Week, available in an Off-White pop-up café.
Jersey BCL x Horfee x Hodei 2024
Design and custom logo
Design and custom logo
CULTURAL HABITS AND REFLEXES REINFORCE INEQUALITIES. Unquestioned norms perpetuate exclusion, in design and beyond. The Belleville Championne Ligue jersey brings together innovative players to promote women's representation in football while ensuring ethical, inclusive production. Redesigned for female body shapes, based on a study with an LGBTQIA+ women’s team — it challenges industry standards.
Hodeï x Trax magazine
Art direction & production with Maison sagan
Art direction & production with Maison sagan
The collaboration between the Hodei brand and electronic music magazine Trax explores the new cultural season in its editorial through an immersive set revisiting iconic sitcoms such as Buffy, Desperate Housewives and Dallas. With a dystopian vision, these scenes incorporate contemporary visual and cultural codes, featuring artists from the current scene.
Hodeï x Trax magazine
Art direction & production with Maison sagan
Art direction & production with Maison sagan
The collaboration between the Hodei brand and electronic music magazine Trax explores the new cultural season in its editorial through an immersive set revisiting iconic sitcoms such as Buffy, Desperate Housewives and Dallas. With a dystopian vision, these scenes incorporate contemporary visual and cultural codes, featuring artists from the current scene.
Global identity + scenography
The BELLEVILLE CHAMPIONNE LIGUE association has been promoting women’s football in Belleville for three years. The goal is to encourage girls to play on public fields, which are mostly occupied by boys, and to foster greater diversity. In collaboration with the Belleville neighborhood’s social center, Archipélia, Belleville Championne Ligue aims to develop women’s football in public spaces.The visual identity and logo feature a mascot that changes every year. It is then adapted for wild postings and integrated into the scenography of football events.
Jersey BCL x Horfee x Hodei 2024
Art direction & production
Art direction & production
Second edition of the collaboration between artist Horfee, the Belleville Champion League association and sustainable brand Hodei. The jerseys, printed with Fruit Loop paint from the Hair is Rare exhibition. The series of images created with photographic duo Augure explores light painting techniques.
Jersey BCL x Horfee x Hodei 2024
Art direction & production
Art direction & production
Second edition of the collaboration between artist Horfee, the Belleville Champion League association and sustainable brand Hodei. The jerseys, printed with Fruit Loop paint from the Hair is Rare exhibition. The series of images created with photographic duo Augure explores light painting techniques.
Global identity with zerozoro
Web Development : Vincent Giardina
workshop : Caserma Pepe
screen printing : Fallani Venezia
with Giulia Mazzorin, Lorenzo Romito and Andrea Curtoni
Web Development : Vincent Giardina
workshop : Caserma Pepe
screen printing : Fallani Venezia
with Giulia Mazzorin, Lorenzo Romito and Andrea Curtoni
Biennale Urbana is an international initiative that complements and offers an alternative to the Venice Architecture Biennale. Linked to the Stalker movement, BUrb draws inspiration from Documenta Urbana (1980-1982) in Kassel, which revitalized abandoned urban spaces through art. The identity design, with variable letter spacing, reflects the movement of the stalkers. Additionally, a web platform connected to a mobile app is updated in real-time, providing a participatory account of the collective's experiences.
Art direction & production with Maison sagan
Photography : Gregoire Machavoine
Photography : Gregoire Machavoine
Duclot is a wine merchant renowned for its selection of fine wines. For Christmas, a series of photos retraces the course of a festive dinner. The images capture the key moments of the event, from the arrival of visitors to the final moments of the meal, highlighting the atmosphere and experience around the table.
Art direction & set design with Maison sagan
Photography : Gregoire Machavoine
Photography : Gregoire Machavoine
Sous La Même Étoile is a collaboration between the Syndicat bartenders and Michelin-starred chefs, including Michel Sarran, Adrien Cachot, Amaury Bouhours, Louise Bourrat, Amandine Chaignot, and Pierre-Jean Quinonero, to create a special event menu. The series of images evokes the view from each chef's window, as well as the universe in which they were created.
Art direction & set design with Maison sagan
Photography : Gregoire Machavoine
Photography : Gregoire Machavoine
Sous La Même Étoile is a collaboration between the Syndicat bartenders and Michelin-starred chefs, including Michel Sarran, Adrien Cachot, Amaury Bouhours, Louise Bourrat, Amandine Chaignot, and Pierre-Jean Quinonero, to create a special event menu. The series of images evokes the view from each chef's window, as well as the universe in which they were created.
Art Direction & book design with zerozoro
Photography : zerozoro
Texts : Pourquoi pourquoi
Photography : zerozoro
Texts : Pourquoi pourquoi
Camille Fournet is a leather goods brand that launched its first collection in 2017 after years of craftsmanship. The book, designed in fragments, traces three years of the brand's history. It can be explored in two ways: one side reveals textual fragments telling the brand's story, while the other presents a series of photographs developed in collaboration with the designer-editors. The way the book is handled determines the order in which its contents are revealed, offering a unique experience of narrative and imagery.
Belleville championne ligue workshop
Global identity & production
Global identity & production
Workshop for Belleville Championne Ligue: During Fête Foot, the annual tournament, children had the opportunity to design their own jerseys. Through a structured framework, a collective collection was created, allowing each footballer to express themselves.
STUDIOS
ZEROZORO (CO-FOUNDER)
GLOBAL BRAND IDENTITY
WILD AND THE MOON 2016 – 2020
HODEI 2020 – 2024
ART DIRECTION & CAMPAIGN
VIRGIL ABLOH X WILD & THE MOON (OFF-WHITE AT LE BON MARCHÉ)
FÉFÉ SACAI X WILD AND THE MOON
TRAX MAG X HODEI
HORFEE X BCL
HODEI X ALEXANDRE BAVARD
SYNDICAT X CHEFS (SARRAN, CHAIGNOT,
BOUHOURS, QUINONERO, CACHOT)
RUINART ÉTUI CRAYÈRE
BOOK DESIGN
CAMILLE FOURNET
SYNDICAT
PROCOP
GRAPHIC DESIGN
FÉFÉ
BURB
CENTRE POMPIDOU
SELF INITIATED PROJECT
ZEROZORO
BELLEVILLE CHAMPIONNE LIGUE SINCE 2020
AWARD
REDOT 2023
The dieline
LE CLUB DES DA